The Internet provides a wide range of different places to help promote your website. With so many choices there comes a dilemma; what is the best way to promote that website of yours? To be honest… the answer to that one really depends on what you are trying to achieve. It is important to concentrate on areas which are closely linked to your target market.
Your online marketing strategy will ensure maximum benefit. Having an optimized website is the solid foundation you must start with. Profiles and links on other websites and targeted keywords in your content are the necessities of a successful high traffic website.
Search Engine Optimization (SEO)
Search engine optimization is a process that should help improve where your website ranks in the search engines. A website might look great when you browse through the pages, but search engines read the code in the background. A site that looks good doesn’t always equal one that will rank well! By improving crucial areas on your site and through building links and mentions on other sites your website will start ranking higher.
Depending on your industry, pay-per-click (PPC) advertising can a very cost effective method of getting visitors to your website. The process involves bidding against your competitors for keywords, so in more competitive markets these bids can be relatively high.
Email marketing is a great way to promote offers, new products or to keep in touch with your customers or target market. There are several stages to your email campaign such as database acquisition, email design, email template creation, broadcasting and analysis. I’m happy to support you with any of these or completely manage the campaign on your behalf.